中小企業における多角化戦略の実際--"豆太"の事例研究を中心に

Diversification is an effective strategy to survive in a changing situation while making use of the existing corporate resources. But it is very hard to implement the diversification strategy for small businesses that do not have enough resources. Also it is true that there are many cases in which companies can not achieve profits by implementing diversification. In this study, I consider the diversification strategy of small businesses based on the analysis of a case study of "Mameta"